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- BUSINESS, Page 91Business NotesBANKRUPTCIESDebacle for A Discounter
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- A retail match made in heaven suddenly crashed to earth last
- week. Ames Department Stores (fiscal 1989 sales: $3.4 billion)
- declared bankruptcy under Chapter 11 as the result of lingering
- complications from its 1988 acquisition of the Zayre chain.
- Before the merger, the Connecticut-based Ames had been a
- thriving retailer renowned for its management acuity. When the
- company bought the 392-store Zayre chain for $800 million, Ames
- closed many unsuccessful outlets and introduced more national
- brands. But Zayre's patrons, who were used to periodic deep
- markdowns, disliked the new Ames policy of everyday low prices.
- Customer loyalty was further eroded when managers decided to
- change the name of some Zayre stores to Ames. Result: the
- company lost an estimated $228 million last year. The chain,
- which has 55,000 workers, now hopes to trim its operations.
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